Approximately 1,970 U.S. men were diagnosed with breast cancer in 2010, according to the American Cancer Society. To raise awareness of this form of cancer, Mitsubishi Forklift Trucks of Houston, the factory dealership owned by Mitsubishi Caterpillar Forklift America Inc. (MCFA), launched the “Real Men Drive Pink” campaign.
As part of the endeavor, Mitsubishi Forklift Trucks of Houston built a pink electric forklift truck to raise funds to support breast cancer research. Golden Town International, a restaurant furnishings designer and distributor to Asian restaurants throughout the United States, recently purchased the lift truck for use in their Houston warehouse. Proceeds from the sale, totaling $4,500, were donated to the Susan G. Komen for the Cure and the National Philanthropic Trust Breast Cancer Fund.