Mitsubishi Logisnext Americas Rebrands as Logisnext Americas
Continuing its changing-of-names tradition, Mitsubishi Logisnext Americas (MLA), a provider of forklifts material handling solutions, plans to transition its identity to Logisnext Americas. Long-time MH&L readers will recall that via transactions, mergers and brand updates, Logisnext had previously been known under, or been a part of, such identities as Nissan Forklift, Toyo Carriers, Mitsubishi Caterpillar and UniCarriers.
This latest name change will be guided by the “Logisnext Vision 2035,” which includes a partnership with Japan Industrial Partners (JIP) to support sustainable growth and long-term value creation. All group companies will begin adopting the new company name as of April 30.
The company's existing Mitsubishi Forklift Trucks portfolio will be rebranded to Logisnext Forklifts. All current support and service structures will remain in place, ensuring uninterrupted operations.
Mitsubishi Logisnext Americas is a wholly-owned subsidiary of Mitsubishi Logisnext Co. Ltd., based in Japan.
About the Author
Dave BlanchardDave Blanchard
Senior Director of Content
During his career Dave Blanchard has led the editorial management of many of Endeavor Business Media's best-known brands, including IndustryWeek, EHS Today, Material Handling & Logistics, Logistics Today, Supply Chain Technology News, and Business Finance. He also serves as senior content director of the annual Safety Leadership Conference. With over 30 years of B2B media experience, Dave literally wrote the book on supply chain management, Supply Chain Management Best Practices (John Wiley & Sons, 2021), which has been translated into several languages and is currently in its third edition. He is a frequent speaker and moderator at major trade shows and conferences, and has won numerous awards for writing and editing. He is a voting member of the jury of the Logistics Hall of Fame, and is a graduate of Northern Illinois University.