Manugistics and CAS Join Forces for Trade Funds Optimization Solution

ROCKVILLE, MD and ATLANTA, GA - July 14, 2003 - Manugistics, a leading provider of supply and demand chain solutions, and CAS, a global provider of enterprise sales, marketing and trade management applications for the consumer products industry, today announced a strategic alliance to bring powerful new solutions to the consumer products industry. The joint offering will enable Consumer Packaged Goods (CPG) leaders to optimize pricing and promotions strategies, and maximize trade promotion profitability. In addition, the integrated solutions will improve retail tracking and measurement, enhance supply chain forecasting and enhance analytic reporting capabilities.

"Trade funds, while extremely important, are one of the largest expenditures faced by companies in the CPG industry, " commented Dwight Klappich, vice president at META Group. "By partnering, Manugistics and CAS will now provide a combined solution set that ties pricing and promotions optimization to the trade funds management suite. Unified solutions like this will help companies improve planning and revenue predictability while ultimately improving the return on trade spending."

This joint offering is uniquely focused on providing consumer products companies with solutions that can help boost revenues, decrease costs and increase operational efficiencies. Combining Manugistics solutions for pricing and promotions optimization and CAS trade funds management solutions will help companies respond rapidly to fluctuating market conditions, and dynamically reallocate resources from unprofitable promotions - potentially avoiding overspend situations.

"This partnership establishes a powerful foundation that can help the CPG industry conduct business in a real-time environment. With this joint solution, we are confident that we are designing the future of trade promotion optimization," commented Harris Fogel, vice president of business development of CAS. "Our clients can now manage business from the plant to the shelf - linking the supply chain, business planning, trade funds and promotions all the way through to retail execution."

"Faced with the challenges of fast-moving new product introductions, trade funds optimization, collaborative initiatives, evolving retail channels, growing consumer demands and growth through acquisition, consumer product manufacturers continue to seek powerful technology solutions to build competitive advantage," commented Manugistics senior vice president Bob McFarland. "We are pleased to partner with CAS to deliver this strategic solution to our global client base of over 350 CPG leaders."

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