Publix Uses Logistics Performance Solution

CHARLOTTE, N.C. (April 14, 2003) -- Elogex, Inc., a leading innovator of network-based logistics solutions, announced today that Publix has signed a multi-year contract to use the Elogex OneNetwork(tm). Publix will use the system across their distribution network to link its operations with carriers and manufacturers on a unified platform. This will support execution requirements, such as load tendering, on-line appointment scheduling, freight procurement and payment, and more strategic opportunities around continuous moves and inbound visibility.

"In order to be competitive in retail, transportation efficiency is a must," said Publix Spokesman Lee Branson. "This requires us to shorten lead times, increase service levels and reduce stockouts. We expect Elogex to help us reach increasing levels of supply chain performance and cost competitiveness."

"On the heels of two major retail customer announcements, the Publix selection is a clear indication that the industry is looking to Elogex as the standard for transportation operations between retailers and their supply chain partners," said Travis Parsons, president and CEO of Elogex. "We have an established traction as a provider that can support both inbound and outbound processes, and are well-positioned to demonstrate the benefits to shippers, receivers and service providers that can only be achieved with a network-based solution."

The consumer goods industry faces significant challenges, including fierce competition for consumer spending. An efficient supply chain must manage time-sensitive products effectively, including perishables, promotional items and seasonal stock. In the battle for customer loyalty, Elogex provides all participants in a supply chain with a central platform to help simultaneously reduce transportation spend and out-of-stock merchandise.

"Today, companies are being very selective with regards to IT investments," said Adrian Gonzalez, Director, Logistics Executive Council for ARC Advisory Group. "Priority is being given to solutions that can quickly and cost-efficiently increase productivity, minimize costs, and enable continuous improvement. Logistics solutions like the Elogex OneNetwork are well-aligned with these expectations, hence the relatively-strong demand for these solutions despite the weak economic environment."

Parsons continued, "This solution will enable Publix to reach across its enterprise, including the company's warehouses and its entire product line, to link processes and people. The Elogex OneNetwork improves business processes from the time an order is placed, until the moment it is bought from the store shelf. That is where the true opportunity lies to win the supply chain game."

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