Moore was recognized for using technology to devise an innovative improvement to shipping pallets — and overcoming significant obstacles to bringing it to market. Specifically, the award spotlighted the advantages of radio-tracked plastic pallets deployed by major retailers and drug companies. As a result, iGPS’ market share went from 0.8% in its first year to 25% in 2010. Next year, iGPS will expand into France, Spain and the U.K.