Bill Duff, CHEP director of quality and voice of the customer, and Wendi Brown, manager of customer experience research for CHEP, presented, “Elevating the customer experience with a controlled and measurable process,” based on an annual research project the company has undertaken since 2001.
In highlighting the presentation, Duff observed, “Customer experience is more than just a buzz word at CHEP. We demonstrate it through our actions, commitment to execution and recognition that the voice of the customer is the critical path for growing and maintaining strong customer retention. Our presentation lays out the process by which we work to ensure our customer partners get continual value from our services.”
The TNS Global TRI*M Conference features client case studies, presentations on latest developments by TNS and a Knowledge Fair, which covers issues like transaction research, corporate reputation, employee commitment, target setting and action planning.