Printronix Is the 2004 Global Leader: UHF EPC Printer Market Study Reveals

June 1, 2005
IRVINE, Calif., June 13 /PRNewswire-FirstCall/ -- Printronix Inc.(Nasdaq: PTNX), the leading integrated supply-chain printing solutionsmanufacturer, led

IRVINE, Calif., June 13 /PRNewswire-FirstCall/ -- Printronix Inc.
(Nasdaq: PTNX), the leading integrated supply-chain printing solutions
manufacturer, led the worldwide ultra-high frequency (UHF) Electronic Product
Code (EPC) printer market in 2004, according to the 2004 Global RFID Planning
Service study conducted by Venture Development Corp. (VDC). Printronix led
the industry in product revenue as well as RFID printer applicator
The VDC study sized the 2004 global UHF desktop and applicator market at
$4.5 million. Of this market share, VDC estimates that Printronix captured
$1.9 million, or 43 percent. VDC developed this breakdown based on its
proprietary research, industry discussions, market research and vendor
"Printronix provided the industry the first printing tools to create RFID
pilot programs in September 2003 and continues to develop solutions that
transform RFID from an industry requirement to a supply-chain enabler," said
Robert A. Kleist, president and chief executive officer, Printronix.
"Our leading market share position in the VDC study is the direct result of
our commitment to our integrators, technology partners and end users.
Printronix is committed to continuing to deliver innovative business and
technology solutions that help customers integrate RFID into their supply
chains to meet compliance requirements and realize a return on their
investments as they deploy RFID within their operations."
According to the VDC study, supply-chain management is the fastest-growing
RFID application segment, and this is where Printronix has three decades of
recognized expertise in printing solutions.
"Mid- to long-term revenue opportunities are strongest within the
supply-chain management arena," said Michael J. Liard, program director for
AIDC/RFID. "Mandates for tagging at the case and pallet levels are driving
user evaluation of and investment in RFID. Printronix emerged during the
critical early RFID mandate phase as a leader in RFID supply-chain encoding
and seems poised to continue to offer its expertise to worldwide consumer
goods companies and other supply-chain-dependent industries."
As the leading supply-chain printing manufacturer, Printronix is deeply
seeded in this market; 79 of the top 137 suppliers to Wal-Mart selected
Printronix for their RFID deployments. Printronix has helped scores of
companies evaluate their supply chain printing requirements and seamlessly
meet compliance mandates.
"Because Printronix led many of the earliest pilot adoption programs for
retail, consumer goods and defense suppliers, the company garnered first-hand
knowledge of user RFID adoption and deployment considerations," Liard said.
A sampling of recent customer applications have been documented through
case studies that are available on Printronix's Web site:
The application briefs include "Chips in the Freezer: An RFID Pilot for a
Frozen Food Maker," "Smart Partnering for a High-Tech Titan" and "Taking the
Freeze Out of RFID." RFID pilot programs for companies in the food and
beverage, consumer electronics and frozen foods industries are documented.

About Printronix Inc.
Since 1974, Printronix Inc. (Nasdaq: PTNX) has created innovative printing
solutions for the industrial marketplace and supply chain. The company is the
worldwide market leader in enterprise solutions for line matrix printing and
has earned an outstanding reputation for its high-performance thermal and
fanfold laser printing solutions. Printronix also has become an established
leader in pioneering technologies, including radio frequency identification
(RFID) printing, bar code compliance and networked printer management.
Printronix is headquartered in Irvine, Calif. For company information, see

SOURCE Printronix Inc.
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