Revenue Growth Optimization
Demand Chain AI has introduced Puls8 RGOX, an AI-driven revenue growth optimization (RGO) solution designed to help consumer goods companies plan, optimize and execute trade promotions. It replaces manual plan construction with AI-powered forecasting, optimization and scenario planning built directly into the planning workflow.
At its core, Puls8 RGOX combines AI-driven promotional lift forecasting with an optimization layer, providing users with several key capabilities, including:
AI-driven promotional forecasting with more accurate lift models that can be shared directly with demand planning systems to improve forecast alignment and accuracy.
Automated scenario planning to build, compare and combine multiple promotional strategies before committing spend.
Optimization of incremental trade dollars, enabling teams to optimize around existing or approved promotional plans.
Flexible constraint management, including global and local constraints, pinned promotions, blocked time periods, and calendar-aware optimization.
Downstream integration, allowing optimized promotional plans to flow directly into TPM, ERP and forecasting systems that eliminate re-keying, reducing reconciliation, and improving execution from planning through activation.