SAP Completes Acquisition of hybris

Aug. 1, 2013
SAP and hybris to focus on customer interactions and omnichannel fulfilment.

SAP has completed the acquisition of hybris, a provider of commerce technology. The goal is to help clients with customer engagement, enabling businesses to “deliver relevant, contextual and consistent experiences for customers across all their digitally-enabled interactions,” the companies stated in a joint announcement.

The two companies plan to combine the omni-channel commerce solutions of hybris with the cloud and mobile enterprise offerings from SAP.

“With the addition of the hybris commerce platform, we intend to help enterprises achieve unprecedented intimacy with customers in real time and across all devices, delivery channels and touchpoints,” said Bill McDermott and Jim Hagemann Snabe, co-CEOs, SAP AG.

In a recent global survey by Bloomberg Businessweek Research Services (BBRS), senior business executives identified the growing need to engage customers however and wherever they choose to deliver “a contextualized and personalized experience, enriched with information gathered in real time, and consistent across all channels—mobile, social, the Web and bricks-and-mortar.”

hybris expands SAP offerings that address customer engagement across marketing, sales, service and commerce. As part of SAP, hybris is expected to take advantage of mobile, cloud and big data innovations from the company.

“We will accelerate our vision, supporting our customers’ transformations from channel-centric to omni-channel businesses,” said Ariel Lüdi, CEO of hybris, and Carsten Thoma, president and co-founder of hybris. “This crosses all customer interactions, business models and industries.”

hybris will operate as an independent business unit under its existing leadership and will continue its commerce technology leadership for both SAP and non-SAP customers and will be known as “hybris, an SAP company.”

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