Ads from 1960: Where are They Now?

Sept. 17, 2014
Many of today's material handling solution providers were alive and well 55 years ago. Others merged with others or were acquired, and many just died. Take a look at these 1960 ads and see if you can separate the living from the dead.

Many of today's trade magazine ads are sophisticated enough to pass muster on Madison Avenue. That wasn't always the case with ads that appeared more than a half century ago. Some were all business, some were clever and a few were downright silly. Viewed through today's lens, however, those old ads have a charm that make you want to study them and imagine what it was like to be a business on the receiving end of these messages.

Material Handling & Logistics went into its archives and pored through the ads that appeared in the 1960 editions of Material Handling Engineering, MH&L's grandfather (1946-2000). What you'll see in this gallery are the ones that jumped out to us for their humor, their hokum and their historic value. Before reading our description of each one, see if you know, or can guess, which companies are still alive and competing today. You may be surprised. You'll also be surprised at the way many of them met their end.

View MH&L's other video galleries via MH&L's BEST & WORST Caught on Video

They include:

Videos on OSHA’s Top Violations

Physics-Flouting Forklifts Caught on Video

Dock Accidents by Land and Sea

Warehouse Disasters Caught on Video

Stupidity in the Warehouse Caught on Video

Bad Truck Drivers Caught on Video

See Who's Making Google-Glassed Eyes at Your Business

More Dumb Things People Do with Forklifts [VIDEO GALLERY]

Forklift Man Cages: Right and Wrong, Caught on Video

Life is a Rodeo for these Forklift Champs Caught on Video

Crime by Forklift Caught on Video

The Consequences of Gravity--Caught on Video

"Struck-By" Forklift Accidents Caught on Video

Conveyor Danger—Caught on Video

Fuel Cell Forklifts--Pros & Cons on Video

Bulk Container Handling Hazards Caught on Video

Bad Forklift Training Caught on Video

Meet Your Material Handling's International Influences

Job Interviews from Hell on Video

Material Handling Failures Caught on Video

Politicians on Forklifts Caught on Camera

The Artistic Beauty and Political Ugliness of Scanning—Caught on Video

Forklifts Lifting Forklifts—Caught on Video

Crane Accidents Caught on Camera

Ads from 1960: Where are They Now?