Many of today's trade magazine ads are sophisticated enough to pass muster on Madison Avenue. That wasn't always the case with ads that appeared more than a half century ago. Some were all business, some were clever and a few were downright silly. Viewed through today's lens, however, those old ads have a charm that make you want to study them and imagine what it was like to be a business on the receiving end of these messages.
Material Handling & Logistics went into its archives and pored through the ads that appeared in the 1960 editions of Material Handling Engineering, MH&L's grandfather (1946-2000). What you'll see in this gallery are the ones that jumped out to us for their humor, their hokum and their historic value. Before reading our description of each one, see if you know, or can guess, which companies are still alive and competing today. You may be surprised. You'll also be surprised at the way many of them met their end.
View MH&L's other video galleries via MH&L's BEST & WORST Caught on Video
They include:
Videos on OSHA’s Top Violations
Physics-Flouting Forklifts Caught on Video
Dock Accidents by Land and Sea
Warehouse Disasters Caught on Video
Stupidity in the Warehouse Caught on Video
Bad Truck Drivers Caught on Video
See Who's Making Google-Glassed Eyes at Your Business
More Dumb Things People Do with Forklifts [VIDEO GALLERY]
Forklift Man Cages: Right and Wrong, Caught on Video
Life is a Rodeo for these Forklift Champs Caught on Video
Crime by Forklift Caught on Video
The Consequences of Gravity--Caught on Video
"Struck-By" Forklift Accidents Caught on Video
Conveyor Danger—Caught on Video
Fuel Cell Forklifts--Pros & Cons on Video
Bulk Container Handling Hazards Caught on Video
Bad Forklift Training Caught on Video
Meet Your Material Handling's International Influences
Job Interviews from Hell on Video
Material Handling Failures Caught on Video
Politicians on Forklifts Caught on Camera
The Artistic Beauty and Political Ugliness of Scanning—Caught on Video
Forklifts Lifting Forklifts—Caught on Video