NFI Launches New Brand Identity

May 28, 2009
Now under management by the third generation of the Brown family, NFI will be the umbrella brand for the company's eight divisions.

In 1932, Israel Brown started National Hauling with one dump truck. Today, run by the third generation of the Brown family, NFI has grown to become a major integrated supply chain solutions provider. Customers include Anheuser-Busch InBev, Nestle Waters North America, Vought Aircraft, Hanesbrands Inc., Wal-Mart, Lowes, Trader Joe’s and more.

“Our new brand identity is intended to address the fact that our history and success as a trucking company often obscures the full range and diversity of NFI’s services,” said Sid Brown, NFI’s CEO. “The excellence we bring to our transportation division extends across all aspects of the supply chain: distribution, warehousing, packaging, logistics, intermodal and real estate. NFI is a one-stop resource for integrated supply chain solutions, and our new brand exemplifies that fact.”

Formerly known by a number of different names–National Freight, National Distribution Centers, NFI Interactive Logistics, the company operates eight divisions: Logistics, Distribution, Transportation OTR, Transportation Dedicated, Intermodal, Global Services, Contract Packaging and Decorating, and Real Estate.

All of NFI’s divisions share a commitment to the environment and to social responsibility, the company notes. NFI is a member of the Environmental Protection Agency’s SmartWay Transportation Partnership program, a cooperative effort between the EPA and the transportation industry to increase energy efficiency and reduce the impact on the environment.

Headquartered in Vineland, NJ, the company owns nearly 60 trucking and maintenance facilities nationwide and globally, with over 10,000 tractors and trailers encompassing over the road (OTR) and dedicated fleets.

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